Experience

For over 15 years, I have served in hands-on roles that grew into leadership roles. I thrive in high-growth organizations that value strategic thinking and the ability to accomplish initiatives rapidly. I'm adept at bringing together talented individuals with complementary skills to form high-functioning teams.

    • Led product launches and cross-functional initiatives to align product roadmaps. Examples: Designed initial marketing plan for a shopping rebate product that created a new revenue stream and served as feature leader for a daily giveaway promotional program, driving rapid design and on-time completion.

    • Drove growth through data-driven strategies and customer lifecycle campaigns. Partnered with client live ops teams to create and optimize remarketing campaigns, increasing user engagement and in-game purchases by 16.2%.

    • Built scalable frameworks for consistent marketing execution. Spearheaded event standardization across multiple departments to align measurements for more accurate analytics. Directed a new customer self-service help center, including identifying software, building the framework, and overseeing content creation.

    • Orchestrated large-scale marketing and sales support. Directed 11 tradeshows, managing booth designs, videos, collateral, and social media promotion. Ensured on-site support for sales teams. Directed weekly newsletters, coordinating with account managers to highlight offers and maximize conversions.

    • Achieved 165% growth in downloads, 12.75% increase in subscriptions, and 33.5% revenue growth for Cardiogram.

    • Implemented a robust MarTech stack, enabling the delivery of 4M+ monthly emails and 1M+ push notifications while improving mobile app attribution and analytics capabilities.

    • Launched an e-commerce platform generating incremental revenue, creating ancillary product offerings, and increasing customer engagement.

    • Led a cross-functional team to secure a landmark contract with the University of Utah, achieving enterprise-wide licensing for a SaaS product and marking the product's first multi-license deployment.

    • Pioneered account-based marketing initiatives targeting health plans, utilizing webinars, targeted events, and email campaigns to generate high-value leads.

    • Directed multi-partner teams to secure state government SaaS contracts exceeding $250M , leveraging strategic account planning and compelling value propositions.

    • Secured the first CMS-approved multi-state procurement vehicle for Provider Services software through the NASPO ValuePoint Cooperative Purchasing Master Agreement, streamlining multi-state SaaS adoption.

    • Produced high-quality proposals by managing cross-functional teams, including proposal managers, technical writers, and graphic designers, ensuring alignment with client needs.

    • Directed end-to-end Marketing and Communications, including product marketing, brand management, crisis communications, and investor relations.

    • Orchestrated multi-partner capture strategies, leading to $100M+ in state Medicaid IT system contracts, aligning SaaS solutions with state procurement needs.

    • Enabled $20M in growth financing by co-developing offering materials and investor presentations, supporting capital-raising efforts.

    • Built and managed a global marketing team of 20+ professionals.